Fanatics is merging its sportsbook, casino and prediction markets into a single app, Fanatics Betting and Gaming CEO Matt King told Axios exclusively. The move consolidates the company's wagering products under one platform.

Bundling prediction markets with sportsbook and casino products could expose event contracts to a much broader user base than standalone prediction market platforms can reach. It also signals that major sports betting operators view prediction markets as a core product line, not an experiment.