Fanatics has confirmed its entry into prediction markets in partnership with Crypto.com, according to a dated item in the article body. The move positions Fanatics to challenge DraftKings and FanDuel in the space. The article also notes that investors remain cautious as DraftKings and FanDuel move into prediction markets. A separate headline references a $1 billion ad spend by Fanatics to challenge its rivals.

Fanatics' entry with Crypto.com adds a well-capitalized new competitor to the regulated prediction market landscape. The $1 billion ad spend signals an aggressive push that could reshape market share dynamics among DraftKings, FanDuel, and newer entrants in sports betting.