Kalshi is running a heavy advertising campaign on TikTok promoting event contracts tied to the reality competition show Dancing with the Stars, according to a social media post noting the frequency of the ads. The campaign appears aimed at broadening the platform's user base beyond political and financial markets into entertainment content.

Shows Kalshi pushing into pop-culture event contracts and spending aggressively on TikTok to acquire retail users. Tests whether reality-TV markets can drive volume at scale.