Fliff has applied for a prediction market license, a move that would let the company partner with a Designated Contract Market (DCM) and launch a prediction market platform early next year. The application comes as sweepstakes operators pivot their business models toward regulated prediction markets.

Shows sweepstakes operators treating prediction markets as a viable regulated path forward, potentially opening a new competitive front against incumbents like Kalshi and Polymarket if Fliff's license is approved.