Novig expands Sydney Sweeney ad campaign as trading volume triples

Novig is expanding its controversial Sydney Sweeney advertising campaign after the sports-focused prediction market saw trading volume triple. The new ad emphasizes what separates Novig from wider-ranging competitors such as Kalshi and Polymarket.

Novig is positioning itself as a sports-specialist alternative to generalist platforms, using celebrity marketing to carve out share among regulated venues.